Social Media Campaigns: Strategies for Public Relations and Marketing institutional design

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Social Media Campaigns: Strategies for Public Relations and Marketing institutional designAuthor: Carolyn Mae Kim Category: Business & Finance Language: English Publisher: Routledge Publication date: May 26, 2016 Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design,